Digital Marketing and the Rise of Online Advertising

“The future of advertising is the Internet” – Bill Gates

Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn’t see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable portada magazine today’s advertising business.

On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.

Before delving into techniques and strategies, the question is- What is digital marketing?

The Essentials of Digital Marketing

The marketing of any product or service on a digital medium is called digital marketing. The medium can be computers, mobile phones, tablets or even iPods.

There is a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is a one-way street. Customers don’t have a platform to communicate with manufacturers and companies themselves. This gap in communication is eliminated by the internet.

Online platforms selling products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth reviews about the product in question. This creates a direct line of communication between consumers and manufacturers as the latter is able to grasp what the former truly needs.

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